A New Visual Identity Reflecting Growth, Investment and Long-Term Ambition
Graham Engineering Ltd (GEL) is proud to announce the launch of its refreshed brand identity, including a new company logo and updated visual appearance. Following its acquisition by A2E Industries Ltd in June 2025, the business has continued to invest in leadership, advanced manufacturing capability and internationally recognised accreditations, positioning GEL for long-term growth.
The rebrand marks an important milestone in the company’s journey as it approaches its sixth decade in business. It reflects not only how far the organisation has evolved since its establishment in 1970, but also its ambition for the future.
Over more than five decades, Graham Engineering has continued to invest in its people, facilities, technology and engineering capabilities, strengthening its position as a trusted manufacturing partner to organisations operating within highly regulated and safety-critical industries.
Today, GEL supports customers across Aerospace, Defence, Nuclear, Security and Medical sectors, delivering high-integrity manufacturing solutions where quality, reliability and traceability are critical.
Why Change the Brand?
As the business has evolved, it became increasingly important that its visual identity reflected the modern manufacturing organisation Graham Engineering has become.
The new branding has been developed to better represent the innovative, forward-thinking and capable business that exists today, while providing a strong platform for future growth and development.
The refreshed identity creates a more modern and professional presence across customer communications, digital platforms, recruitment activities, exhibitions and company documentation.
Logo Evolution
The evolution of the Graham Engineering logo reflects the company’s growth over more than five decades, from its origins as a specialist engineering business to a trusted manufacturing partner supporting some of the UK’s most demanding industries.
What Is Changing?
Over the coming months, the new branding will be introduced across all areas of the business, including:
- Website and digital platforms
- Company literature and marketing materials
- Letterheads and documentation
- Email communications
- Social media channels
- Site signage and internal communications
As part of the transition, the new logo will initially appear alongside existing branding before being fully adopted across the business.
What Remains the Same? While the visual identity is evolving, the foundations of the business remain unchanged.
There are no changes to the company name, legal entity, contact details, business processes, products or services.
Customers and suppliers can continue to work with Graham Engineering Ltd with the same confidence they always have.
The qualities that have underpinned the company’s success for more than 55 years remain firmly in place:
- Quality
- Reliability
- Integrity
- Technical expertise
- Exceptional customer service
The strong relationships built with customers, suppliers and partners remain fundamental to the company’s continued success.
Leadership Commentary – Adam Burrows, Managing Director, commented:
“This rebrand represents an important milestone for Graham Engineering as we look towards the future.
Over many years, we have continued to invest in our people, facilities, technology and engineering capabilities. Our new identity reflects the modern manufacturing business we have become while recognising the heritage and reputation that have been built over more than five decades.
While our appearance is changing, our commitment to quality, reliability, integrity and customer service remains exactly the same. We are excited about the future and look forward to continuing to support our customers and partners for many years to come.”
Adrian Smith, Executive Chairman, added:
“Strong businesses continue to evolve and invest in their future. This refreshed identity reflects the confidence we have in Graham Engineering’s long-term direction and the opportunities ahead.
The new brand provides a professional and contemporary platform that better represents the scale, capability and ambition of the business today, while remaining firmly grounded in the values and standards that have made the company successful for more than half a century.”
Looking Ahead
This new chapter reflects GEL’s ongoing commitment to supporting critical industries with high-integrity engineering solutions while continuing to invest in innovation, operational excellence and long-term partnerships built on trust and shared success.
The branding may be changing, but the commitment remains the same.
Graham Engineering Ltd would like to thank its customers, suppliers, employees and partners for their continued support and looks forward to building a successful future together.
