CEL Sheetmetal are thrilled to unveil its refreshed brand and redesigned website. With over 20 years of expertise in sheet metal fabrication, this rebrand marks an exciting new chapter for the company, reflecting its growth and the appointment of Chris Greenough as CEL Sheetmetal Managing Director.
Our rebrand is more than just a new look; it embodies who we are and where we’re headed. As we expand our team, optimise our 24-hour operations, and make our services more accessible across the UK, we want our brand to reflect our core values. The new website is designed to enhance the client experience, making it easier to explore our services and understand our commitment to sustainability.
Precision, reliability and environmental responsibility are at the heart of CEL Sheetmetal, the new logo reflects these values with its bold, angular design representing engineering excellence and durability. The flowing script of ‘Sheet Metal’ conveys our adaptability and dedication to customer care. This balance between strength and artistry defines our work, ensuring we provide innovative solutions tailored to our clients’ needs.
A key element of our refreshed identity is the colour green, symbolising our unwavering commitment to sustainability. It represents growth, renewal and our ongoing efforts to reduce our ecological footprint. By incorporating green, we highlight our proactive approach to eco-friendly practices, renewable energy and advocacy for green steel—an initiative aimed at reducing the carbon footprint of metal fabrication.
says Chris Greenough, CEL Managing Director.
Enhancing Customer Experience with Our Redesigned Website
The redesigned website is a key part of this transformation. Featuring an intuitive user interface, it allows clients to easily navigate through our wide range of services, including laser cutting, CNC forming and metal fabrication. Each service is detailed with technical insights and real-world applications, offering a comprehensive understanding of our capabilities.
We’ve also placed a strong emphasis on sustainability within the website, showcasing our green initiatives through case studies, industry insights, and resources that highlight our innovative solutions. Plus, a new feature now allows customers to upload their drawings and receive a quote directly from our experienced sales team, streamlining the process and improving efficiency.
Paul Sweeting, Northern Industries Chief Operating Officer, shared his thoughts on the operational growth of CEL Sheetmetal:
Strengthened by Northern Industries
As part of Northern Industries, we are further strengthening our role within the greater organisation. This partnership allows us to leverage extensive expertise, advanced machinery and operational capacity to seamlessly meet client demands. With access to cutting-edge technology and engineering capabilities, we can take on complex challenges with confidence.
A Vision for the Future
With our refreshed identity, CEL Sheetmetal is setting new benchmarks in the industry. Our vision extends beyond delivering exceptional products; we aim to inspire change and drive progress within the sector. By combining technical expertise with a steadfast commitment to sustainability, we are not just meeting the needs of today but preparing for the challenges of tomorrow.
